Anti-counterfeiting industry is an important industry to support and promote the development of market economy. Counterfeit and shoddy commodities are rampant, and market frauds continue to occur, which has become an important factor restricting the sustained, rapid and healthy development of China’s national economy. Due to counterfeiting, the products of a large number of famous and excellent Chinese enterprises have been impacted to varying degrees, disrupting the normal production order of enterprises and seriously damaging the legitimate rights and interests of enterprises and consumers. China’s anti-counterfeiting technology has quickly expanded from a few application areas such as RMB and certificates to daily products and intellectual property protection. More and more famous and excellent product manufacturers, owners of intellectual property rights and managers of all kinds of bills, certificates, securities, documents and product labels are adopting anti-counterfeiting technologies in their own fields in order to prevent the intrusion of counterfeiting and protect the interests of enterprises and consumers.
Introduction to security printing technology development
Printing security technology is a comprehensive security technology, including security design plate making, precision printing equipment and matching ink, paper, etc. From the point of view of printing technology alone, the anti-counterfeiting technology mainly includes: engraving plate making, design plate pattern with computer, gravure printing, rainbow printing, pattern butt printing, double-face printing technology, multi-color wiring printing, multi-color overprinting, microprinting technology, refraction latent image, invisible image and image mixing printing.
Security printing trend
The following trends are likely to emerge in the future:
1. Integrated operation of large and medium-sized publishing institutions;
2. The cooperation between publishing institutions and technology providers will be further deepened;
3. Small and medium-sized publishing institutions will take the road of service outsourcing;
4. New digital publishing institutions keep emerging, mainly in the form of Internet;
5. Reader manufacturers open online bookstores;
6. Transform traditional channels into electronic channels;
7. Operators enter the whole process of digital publishing;
8. More segmented professional database service providers will appear.
Common anti-counterfeiting techniques
Uv fluorescent anti-counterfeiting technology: special ink that can emit visible light (400 ~ 800nm) under ultraviolet light (200 ~ 400nm);
Anti-counterfeiting technology inspired by sunlight: anti-counterfeiting technology that can emit visible light (400 ~ 800nm) under sunlight; Heat-sensitive anti-counterfeiting technology: anti-counterfeiting technology that can produce discoloration effect under the action of heating; Reaction color changing anti-counterfeiting technology: a variety of chemical substances added to the paper, under certain conditions, can occur a variety of chemical reactions, so as to change the color of the paper, achieve anti-counterfeiting purposes; Drip disappearance technology: according to the formula of targeted selection of chemical agents, when the use of micro heat, wetting, friction and other methods, the text or pattern will be exposed; Liquid crystal anti – counterfeiting technology: ink added with crystalline properties of compounds;
Problems in development
The development of China’s digital publishing industry is still facing various problems such as format, product price, business model, settlement and user experience. Published in 2011, the capital of copyright work will accelerate transformation of the mode of development, to innovation as the breakthrough of mechanism, continue to deepen reform and speed up the resources integration, to promote high and new technology and the integration of publishing industry, innovation and improvement of press and publication system of public cultural services, optimize the mode of government management, improve service levels, efforts to create a new situation of the capital, publishing and copyright work.